FAQs on Content Writing and Content Writer

What is content writing?

Content writing is the process of writing, developing and creating textual content to publish or use those writings for a wide variety of purposes like marketing, advertising, informing, educating, and entertaining people.

What is the importance of content writing and content marketing? 

• Increases website visibility
• Creates brand awareness
• Speaks about your business, brands, products and services loudly  
• Boosts credibility
• Improves brand identity
• Drives traffic
• Generates leads
• Ensures all utility aspects
• Enhances customer engagement
• Brings you closer to your target market and audiences 

Major types of content writing

• Blog
• Article
• Press Release
• Web Content
• Social Media Post
• Copywriting
• SEO writing
• Technical Writing
• Travel Writing
• Product Description
• News Content
• Sales copy
• Creative writing
• White Papers and Ebook
• Email Writing
• Ghostwriting  

     What do content writers do? 

A content writer is a professional specializing in writing, creating, and developing textual content to help businesses, organizations and individuals market, sell, advertise, inform, educate and entertain their target audiences.

Content writers are wordsmiths who draw pictures or images with useful and effective words to communicate with target audiences. They use their writing skills and play with words to engage people and arrest their attention to convey ideas, messages and information in informative and effective ways.

What does a good content writer do? Or what should a content developer consider while writing content?

• Knows the target market and target customer
• Selects the right niche
• Searches well before writing on a topic
• Creates crispy copies which are simple and to the point
• Edits and rewrites content to make it crispy, compact and concise 
• Ensures the organization's or individual's goals are met perfectly 

How does a content creator set the tone of a piece of content?

Brand personality

Brand personality means how a brand expresses its core values to its target audiences through its tones, approaches, values, beliefs, missions, visions, and visual identity.

Tastes and choices of target audiences

As a writer, you should know your target audiences and their tastes, choices, likings, etc. Based on those, you need to decide what approach, tone, and address will be appreciative and respectful for them.

How can you make your content and information credible for your audiences?

To make your content credible to your target audience, you can furnish various records, reliable information and survey reports along with the sources.  

Why do you need to write quality content?

Several panda updates released by Google have badly affected many websites using thin, irrelevant, copied, and AI-generated content. Writing unique, relevant, user-friendly, crispy, concise, and search-engine-friendly content is essential to ensure quality content. Quality content is the king and the lifeblood of a webpage targeting more visibility, better genuine leads, higher conversion rates, and increased traffic. 

How can a person earn from content writing?

A person can work full-time in a company as an employee or as a freelancer. He or she gets paid by a company as an employee or a direct bank transfer by his or her client.  

How much can a professional content creator earn in a month?

A professional content creator can earn up to 6 Lac in a month from various sources like blogs, YouTube, bidding platforms/portals, freelancing sites, writing contests, fiction and story writing, and content for affiliate marketing. 

What are the essentials of good web content?

Web content must be well-optimized with high-search volume keywords, long-tailed keywords or key phrases, parallel words, relevant search terms, etc. It must be crispy, easily understandable, precise, and to the point. Using active voice, shorter sentences, and action words is always good. It must adhere to Google's algorithm updates and E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) guidelines.  

What should be content strategies?

• Be clear about the marketing objectives
• Identify the audiences with their personalities, tastes, needs, demands, behaviours, demographics, etc.
• Think critically about how the client's message can be easily understandable and perceived by the audience.
• Brainstorm to create unique ideas that touch the target audiences
• Chalk out a plan

How can you get content writing jobs?

You can apply online or send your CVs to many digital marketing companies, IT Firms, marketing and advertising companies, tax and accounting companies, online newspapers or news portals, web portals, etc. You can work with them as a full-time or part-time employee. 

How can you get freelance content writing jobs?

• Bidding portals
• Personal blog
• Social media posts
• Cold calls and emails
• Attractive portfolio and work samples
• Job boards
• Google local listing
• References
• Interaction in QA sites

If you have a flair for writing and a passion for becoming a professional content writer, you can read this posting carefully to make the right decision.

 

 

What Does a Freelance Content Writer Do?

Before we start writing on- “What does a freelance content writer do?”, we need to know what a freelance content writer is.

What is a freelance content writer?

The term "Freelance content writer" includes two distinct parts in it- "Freelance" and "content writer".  "Freelance" means selling services by an hour or hours, a day or days or per job. A content writer refers to someone who writes or develops content for various publications, digital media, and traditional channels. Therefore, a freelance content writer is an individual or a person who writes content for blogs, articles, websites, white papers, press releases, product descriptions, emails, business proposals, newsletters, academic courses, social media platforms, etc.   

Unlike full-time or part-time employees, freelance content writers are self-employed writers cum contractors who bid, engage and communicate with clients online or offline to get content writing projects from them and coordinate with them until delivery and later.

Freelance writers can work for multiple clients belonging to various industries and different business verticals.   

What are other popular terms related to content writers?

Other popular terms related to content writers are content developers, digital writers, bloggers, copywriters, SEO writers, academic writers, SEO content writers, web content writers or website content developers, web writers, wordsmiths, etc.

Content writers can write, publish and distribute content through various digital and traditional channels to boost their popularity. Digital writing can target to rank a website, improve traffic, enhance website visibility, increase conversion rate, create brand awareness, and market and sell products and services over the internet. It engages audiences online and brings them closer to a brand or business.

Types of SEO content writing?

SEO content can be divided into off-page and on-page content like off-page and on-page SEO activities.

On-page SEO content

On page SEO content includes texts on web pages and writings of Meta titles, Meta descriptions, Meta keywords, etc. Besides, it can practice other SEO activities like long-tailed keyword formations, parallel key-phrase writing, etc. 

Off-page SEO content

Off page SEO content includes the writing activities done and posted outside of a website to increase its visibility, improve traffic and bring its ranking on the SERPs of major search engines with popular keywords, search terms, parallel search terms, and relevant and related words, information, products, and services. Articles, blogs, press releases, emails, product descriptions, SMS writings, and many activities like these undergo this category.

SEO content writers have good command and excellent skills. They know how to write high-quality content for the search market as well as the display market. 

Freelance content writers can include content marketing in his or her wide array.

What is content marketing?

Content marketing is a well-planned marketing approach focusing on creating unique and quality content and distributing it on various valuable and relevant channels, keeping pace with the target market and defined audience to attract and grab their attention and motivate them to take desired actions.    

What does a freelance writer do in reality?

Selects the right niche

He or she will select the right niche before proceeding to content writing and content marketing. Correct niche selection plays an important role in the indexing of a website, blog, portal or digital channel. 

Finds the best keywords related to your products, services, websites, blogs, portals or digital channels

He or she finds the best keywords, key phrases, relevant and related words, and parallel search terms to use in content.

Forms LSI keywords, long-tallied keywords, and key phrases to write high-quality content  

He can form long-tailed keywords and key phrases, dovetailing relevant and high search volume words related to a website, product or service.

Writes relevant and high-quality content    

Using those keywords, key phrases and relevant and related words in titles and subtitles, he or she will write unique, relevant and high-quality content that is search engine-friendly and user-friendly. While writing digital and SEO content, he or she must keep a close look at various factors like keyword density, keyword proximity, keyword prominence, keyword mapping and other activities related to readability index.

Edits content as per the needs of a client

He or she edits content if required, until a client likes it exactly  

Bids on various projects and communicates with clients

A freelance content writer acts as an independent contractor. He or she bids on many content writing and marketing projects. With the aid of various means like telemarketing, digital marketing, references and online bidding, he or she can generate genuine leads and turn the leads into his or her positive clients. After that, a content writer can communicate with the clients and act as a project coordinator to provide them with satisfactory services according to their needs. He or she looks after account and delivery and finally gets payment from them for delivering projects as per their (clients) requirements.

Handles and manages multiple projects

Proficient freelance content writers run offices and own teams to handle, manage, and deliver multiple projects on time or before time.         

Understands digital measurement metrics

An expert knows the digital measurement and engagement metrics of digital marketing.

কিভাবে কোন দুর্নীতিগ্রস্ত এবং অত্যাচারী সরকারকে ক্ষমতাচ্যুত করা যায়?

অত্যাচারী, স্বৈরাচারী ও দুর্নীতিগ্রস্ত সরকারের মোকাবিলা করা যায় বিভিন্নভাবে- বিভিন্ন dynamics-এ | বিভিন্ন উপায় গুলির মধ্যে উল্লেখযোগ্য হলো – রাজনৈতিক, অর্থনৈতিক, সামাজিক এবং সাংস্কৃতিক |

রাজনৈতিকভাবে মোকাবিলা- রাজনৈতিকভাবে মোকাবিলা করার অর্থ হলো- কোন রাজনৈতিক দলের ছত্রছায়ায় এসে শক্তিশালী সংগঠন তৈরি করা, বা নিজস্ব রাজনৈতিক দল তৈরি করে তার মজবুত সংগঠন তৈরি করা, অথবা নির্দল প্রার্থী হিসেবে জয়লাভ করে অত্যাচারী রাজনৈতিক দলের বিরুদ্ধে সোচ্চার হওয়া এবং জনবিরোধী  নীতিগুলির প্রতিবাদ করা | কিন্তু অত্যাচারী শাসক দল যদি পুলিশি সন্ত্রাস, ক্যাডার বাহিনী, এবং দলের আশ্রিত গুন্ডা এবং সমাজবিরোধীদের নিয়ে- আপনার কন্ঠ স্তব্ধ করে, আপনার দলের কর্মীদের উপর অত্যাচার করে এবং সর্বোপরি সংগঠন ভেঙে ফেলে- তবে তার প্রতিবাদ অর্থনৈতিক, সামাজিক এবং সাংস্কৃতিক প্রতিরোধের মাধ্যমে করুন এবং অত্যাচারী সরকারকে রুখে দিন |

নিম্নে এই তিনটি বিষয়ের উপর গভীরভাবে আলোকপাত করা হলো

অর্থনৈতিক প্রতিবাদ ও প্রতিরোধ- প্রথমে অর্থনৈতিক অসহযোগিতা শুরু করুন | এক্ষেত্রে আপনার লক্ষ্য হওয়া উচিত সরকারি লাভজনক সংস্থা যেগুলির আমাদের স্বাভাবিক জীবনের উপর সরাসরি ক্ষতিকর প্রভাব ফেলছে | এক্ষেত্রে প্রথমেই যা মনে পড়ে তা হলো তামাক এবং মাদকজাত দ্রব্য | এগুলি আমাদের এক্কেবারে বর্জন করতে হবে | তাছাড়া সমাজে বিভিন্ন রকম সচেতনতা মূলক প্রোগ্রামের আয়োজন করতে হবে | Drug abuse and addiction এর উপরে নিয়মিত বিভিন্ন রকমের Campaign করতে হবে যাতে করে সাধারণ মানুষের মধ্যে এগুলোর ব্যাপারে সচেতনতা তৈরি হয় | নেশাগ্রস্ত ব্যক্তিদের নিয়মিত উদ্যোগ নিয়ে নেশা মুক্তি কেন্দ্রে নিয়ে যেতে হবে | মাদকাসক্ত ব্যক্তিদের ড্রাগের সর্বনাশা এবং ভয়াবহ দিকগুলি কথা উল্লেখ করে বোঝাতে হবে  | এভাবে আপনি যেমন সমাজে কল্যাণকর কাজ করছেন তেমনই একইভাবে সরকারের আবগারি দপ্তর থেকে উদ্ভূত আয়ের পরিমাণ কমাচ্ছেন এবং সরকারকে একরকম অর্থনৈতিক অসহযোগিতা করছেন |  তাছাড়াও আপনি লোটারি (Lottery) এবং gambling addiction এর উপরও বিভিন্ন সচেতনতামূলক অনুষ্ঠানের আয়োজন করতে পারেন | এর ফলে gambling এবং লটারির উপর মানুষের আগ্রহ ও আকর্ষণ কমবে এবং এবং দুর্নীতিগ্রস্ত সরকারের আয় কমবে | এখানেও আপনি মানবহিতৈষী এবং দুর্নীতিগ্রস্ত সরকার বিরোধী অভিযান চালু রাখলেন |

তাছাড়া অর্থনৈতিক অবরোধ করার জন্য প্রাচীন বিনিময় প্রথাকে ফিরিয়ে আনতে পারেন | এক্ষেত্রে আপনার বিনিময় বা ট্রানজেকশন কারোর নজরে আসবে না | আরো বিশদে বলতে গেলে আপনার কাছে যে জিনিস আছে তা অন্যদের দিন, বিনিময়ে অন্যের কাছ থেকে আপনার যে জিনিসের প্রয়োজন তা সংগ্রহ করুন- কোনরকম অর্থনৈতিক লেনদেন ছাড়া | তাছাড়া অন্যান্য খরচ যেমন ইলেকট্রিক বিল, টেলিফোন বিল যতটা সম্ভব কম করা যায় তার চেষ্টা করুন | সচেতন থাকুন বিভিন্ন রকমের ফাইন যেমন ট্রাফিক ফাইন, টোল ট্যাক্স, মালপত্র পরিবহনের ফাইন এবং অন্যান্য উপায় যেগুলি থেকে অত্যাচারী এবং দুর্নীতিগ্রস্ত সরকারের অর্থ উপার্জন করে |       

সামাজিক সচেতনতা

আপনি যে অঞ্চলে বসবাস করেন বা যতটা অঞ্চল পর্যন্ত আপনি প্রভাব বিস্তার করতে পারবেন সেখানকার মানব সম্পদকে (sampling) স্যাম্পলিং এর মাধ্যমে কয়েকটি ক্লাস (Class) এবং ক্লাস্টারে (Cluster) ভেঙে ফেলুন | এক্ষেত্রে আপনি বয়স, শিক্ষাগত যোগ্যতা, পেশা, জীবন যাত্রার মান এবং অর্থনৈতিক অবস্থাকে মাপকাঠি করতে পারেন | আপনি নিঃসন্দেহে কতগুলি Class, Cluster এবং Peer Group- এ গ্রুপে ভেঙে ফেলতে পারেন ওই অঞ্চলের সমগ্র মানব সম্পদকে | এরপর বিভিন্ন কমিউনিটি রিলেশন (community relation  এবং সোশ্যাল রেস্পন্সিবিলিটি (Social Responsibility) প্রোগ্রামের মাধ্যমে আপনি তাদের ঘনিষ্ঠ হতে পারেন এবং তাদেরকে আপনার মন্ত্রে ও ভাবধারায় উদ্বুদ্ধ করে ফেলতে পারেন | প্রত্যেক Class, Cluster এবং Peer Group এর জন্য আপনি নেতা বা Opinion Leader তৈরি করতে পারেন  এবং আপনার মেসেজ কে দ্রুত ছড়িয়ে দেওয়ার জন্য, জনমত গঠনের জন্য, ভালো communication  (যোগাযোগ) এবং coordination (সমন্বয়) এর জন্য আপনি এদের ব্যবহার করতে পারবেন | এদের মাধ্যমে আপনি ওই অঞ্চলের সমগ্র এবং এবং প্রত্যেকটি মানুষকে সরকারের দুর্নীতি, জনবিরোধী নীতি ও অত্যাচারের বিরুদ্ধে সতর্ক ও সরব করে তুলতে পারবেন |

সাংস্কৃতিক সচেতনতা

বিভিন্ন রকমের সচেতনতামূলক সাংস্কৃতিক অনুষ্ঠান যেগুলিতে লোকশিক্ষা ও জনমত তৈরি হয় তার আয়োজন করুন | যাত্রা, থিয়েটার, নাটক, নাটিকা ইত্যাদির মাধ্যমে কুইনাইন কে sugar coating করে উপস্থাপন করুন | এই সাংস্কৃতিক অনুষ্ঠান গুলির মধ্য দিয়ে দিয়ে জনগণকে দুর্নীতিগ্রস্ত সরকারের দুর্নীতি, জনবিরোধী নীতি এবং সস্তা ভোটের রাজনীতির বিরুদ্ধে অবগত ও সচেতন করুন এবং প্রতিবাদী করে তুলুন | এভাবে আপনি Informed people থেকে knowledge people এবং aware people তৈরি  করতে পারবেন যা কিনা good voter হিসাবে informed decision নিতে সাহায্য করবে এবং নতুন স্বচ্ছ সরকার গঠনে সহায়তা করবে |

Written by

Suman Jalal

Founder-Creative Web Design Experts & Freelance Content Writers in India

কেন বিনিয়োগ এবং শিল্প পশ্চিমবঙ্গ ছেড়ে চলে যাচ্ছে?

আপনারা যারা নিয়মিত খবর দেখেন বা খবরাখবর রাখেন নিশ্চয়ই জানেন যে পশ্চিমবঙ্গের পরিবেশ এখন মোটেই শিল্পবান্ধব নয় | এটি এমন একটি রাজ্যে পরিণত হয়েছে যে এখানে নতুন কোন শিল্প বা বিনিয়োগ আসে না | বরঞ্চ হাতেগোনা যে কটি শিল্প বা কলকারখানা ছিল তারাও কারখানায় তালা লাগিয়ে পশ্চিমবঙ্গ ছেড়ে ভারতবর্ষের অন্যান্য অঙ্গরাজ্যের চলে যাচ্ছে পশ্চিমবঙ্গের বন্ধ হয়ে যাওয়া ইউনিট ভারতবর্ষের অন্য রাজ্যে গিয়ে নতুন করে খোলার জন্য | সিঙ্গুরের টাটা থেকে শুরু করে হলদিয়ার ABJ পর্যন্ত চলে যাওয়ার এরকম অনেক উদাহরণ আছে | Britannia এবং ECL কারখানা একই দিনে বন্ধ হয়ে যাওয়া- ওই তালিকায় সাম্প্রতিকতম সংযোজন | কিন্তু প্রশ্ন হল কেন এমনটা হচ্ছে? আমরা যদি একটু গভীরে গিয়ে এর কারণ খুঁজতে যাই তাহলে বেশ কয়েকটি উল্লেখযোগ্য কারণ উঠে আসে |

পশ্চিমবঙ্গে ব্যবসা করা, বিনিয়োগ করা এবং উৎপাদন করা অত্যন্ত ঝুঁকিপূর্ণ ও বিপদজনক

লোকাল সিন্ডিকেট  এবং শাসক দলের নিচু তলার নেতাদের মদদপুষ্ট গুন্ডা বাহিনীর দাপট পশ্চিমবঙ্গে শিল্পে বিনিয়োগের পরিস্থিতি এবং সম্ভাবনাকে অত্যন্ত প্রতিকূল এবং বিপজ্জনক করে তুলেছে | শিল্পপতিদের নিয়মিত হুমকি দিয়ে টাকা আদায়, ব্যবসায়ীদের কাছ থেকে নিয়মিত তলা তোলা, শ্রমিকদের প্ররোচিত ও উত্যক্ত করে তাদের ধর্মঘটে নামানো, এবং কারখানা নির্মাণে বাধা দিয়ে পয়সা আদায়ের নেশা শিল্পপতি, বিনিয়োগকারী এবং ব্যবসায়ীদের আতঙ্কিত করে তুলেছে | তাই তারা পশ্চিমবঙ্গে বিনিয়োগ, শিল্প স্থাপন, উৎপাদন, এবং ব্যবসা করতে ভয় পাচ্ছে | পশ্চিমবঙ্গে প্রতিষ্ঠিত শিল্পগুলি যেমন পশ্চিমবঙ্গ ছেড়ে চলে গেছে এবং যাচ্ছে, তেমনই নতুন করে শুরু হওয়া ক্ষুদ্রশিল্পগুলিও এইসব প্রতিকূল পরিস্থিতির সম্মুখীন হওয়ার কারণে তাদের বিল্ডিং এবং প্রজেক্ট সাইটগুলি অসম্পূর্ণ রেখেই পশ্চিমবঙ্গ ছেড়ে ভারতবর্ষের অন্য রাজ্যে নতুন করে কারখানা স্থাপন করছে বা স্থাপন করার কথা ভাবছে | কারখানায় উৎপাদন শুরুর অনেক আগেই যখন তারা কারখানার বিল্ডিং গুলি নির্মাণ করার প্রয়াস নিচ্ছেন লোকাল শাসক দলের নেতা এবং সিন্ডিকেট চক্র ঠিক করে দিয়ে যাচ্ছেন যে শিল্পপতিরা কাদের কাছ থেকে কাঁচামাল এবং অন্যান্য নির্মাণসামগ্রী (বালি, ইট, সিমেন্ট, রড) ক্রয় করবেন | তাই অনুন্নত মানের নির্মাণসামগ্রী হলেও তারা তারা লোকাল পার্টি এবং সিন্ডিকেটের ঠিক করে দেওয়া ব্যবসায়ী এবং ঠিকাদারের কাছ থেকে নির্মাণ সামগ্রী কিনতে বাধ্য হচ্ছেন | তাছাড়াও ব্যবসায়ী এবং শিল্পপতিরা লোকাল শাসক দলের নেতা ও সিন্ডিকেটের ঠিক করে দেওয়া লোকজন ও  নির্মাণ সংস্থা কারীদের দিয়েই কাজ করাতে বাধ্য হচ্ছেন | এর ফলে তারা পশ্চিমবঙ্গকে কারখানা নির্মাণের সঠিক জায়গা বলে বিবেচনা করছেন না | এইসব কারণেই পশ্চিমবঙ্গের বিভিন্ন জায়গায় বহু ক্ষুদ্র এবং মাঝারি শিল্প শুরু হতে পারেনি | আমরা বাস্তবিকভাবে এই সমস্যার সম্মুখীন হয়েছি যখন আমরা বাঁকুড়া জেলাতে Creative Web Design Experts এর একটি নতুন করে ইউনিট খুলতে যাই | সেখানে শাসক দলের নিচুতলার নেতাকর্মীরা সরাসরি যুক্ত ছিল এবং তারা বড় অঙ্কের তোলা না পাওয়ায় আমাদের অফিস বিল্ডিং অনেকখানি ভেঙে দিয়েছিল | তাছাড়াও আমাদের কর্মচারীরা শাসক দলের নিয়মিত হুমকি, সন্ত্রাস ও আক্রমণের আক্রমণের শিকার হচ্ছিল | তাই বাধ্য হয়ে আমরা এই ইউনিটটি বন্ধ করে দিই | যে কোনো আগ্রহী ব্যক্তি বিশদে জানতে ও ওই সংক্রান্ত সমস্ত রকম নথি এবং কাগজপত্র খতিয়ে দেখে আমাদের অভিযোগের সত্যতা যাচাই করতে- সরাসরি ফোন করতে পারেন এই নাম্বার গুলিতে 9800842187/6291433677 | তাছাড়া আমাদের ইমেইল ও করতে পারেন  এই email আইডিতে sales@creativewebdesignexperts.com | আমাদের জানা আরো এরকম অনেক ঘটনা আছে বাঁকুড়া বিষ্ণুপুর এবং দুর্গাপুরের উপকণ্ঠে | যেখানে নতুন Entrepreneur, ব্যবসায়ী এবং শিল্পপতিরা উদ্যোগ নিয়ে বিনিয়োগ করতে চেয়েও সফল হননি এবং তাদের উৎপাদন শুরু করতে পারেননি | বাধ্য হয়ে তারা কারখানার বিল্ডিং এবং প্রজেক্ট সাইট গুলি অসম্পূর্ণ রেখে ওই শিল্পতালুক গুলি ছাড়তে বাধ্য হয় | এই পরিত্যক্ত বাড়ি গুলি এবং প্রজেক্ট সাইট গুলি বর্তমানে দুষ্কৃতকারী ও সমাজবিরোধীদের আড্ডা | এখান থেকেই তারা এখন নানারকম দুষ্কৃতি এবং অসামাজিক কার্যকলাপ চালায় |

দুর্বল এবং অনুন্নত পরিকাঠামো ও অশিল্পবান্ধব পরিবেশ

পশ্চিমবঙ্গে পরিকল্পিত ল্যান্ড ব্যাংকের অভাব (Land Bank), বিদ্যুৎ সরবরাহের অভাব (Lack of Power Supply) অনুন্নত যোগাযোগ ব্যবস্থা, পর্যাপ্ত কাঁচামালের যোগানের অভাব এবং সর্বোপরি কর্মনাশা পরিবেশ পরিস্থিতি পশ্চিমবঙ্গকে শিল্প এবং শিল্পপতিদের বধ্যভূমিতে পরিণত করেছে |

শিল্পবিরোধী কর্মসংস্কৃতি

আমরা বামফ্রন্ট সরকারের আমল থেকে উত্তরাধিকার সূত্রে এক কর্মনাশা সংস্কৃতি পেয়েছি যা বয়কট, বনধ, হরতাল, এবং ধর্মঘটের রাজনীতি ও সংস্কৃতিকে মদদ দেয় | তাই শ্রমিক বিক্ষোভের জেরে আমাদের পশ্চিমবঙ্গের হুগলি শিল্পাঞ্চলে বহু কলকারখানা বন্ধ হয়ে গেছে এবং পশ্চিমবঙ্গকে একটি শিল্প বিরোধী রাজ্য হিসেবে সুপ্রতিষ্ঠিত করেছে | তাই বহু ভারী শিল্প পশ্চিমবঙ্গে বিনিয়োগ করতে ভয় পায় |

দক্ষ শ্রমিক ও মেধার অভাব

পশ্চিমবঙ্গের উন্নত মানের কলকারখানা, ভারী শিল্প, অনুসারী শিল্প এবং উপযুক্ত কাজের পরিবেশ না থাকায় পশ্চিমবঙ্গের মানুষের উপযুক্ত জায়গায় কাজ করা, কাজ শেখা এবং কাজের অভিজ্ঞতা সঞ্চয় করে দক্ষ শ্রমিক হয়ে ওঠার কোন সুযোগ নেই | কোনো প্রফেশনাল ট্রেনিং এবং কাজের অভিজ্ঞতা না থাকায় পশ্চিমবঙ্গের প্রয়োজনীয় এবং পর্যাপ্ত দক্ষ শ্রমিক কখনোই পাওয়া যাচ্ছে না |

প্রতিকূল পরিস্থিতি এবং কর্মনাশা সংস্কৃতির কারণে তরুণ মেধা (young talent) পশ্চিমবঙ্গ ছেড়ে চলে যাচ্ছে | মেধাবী ছাত্র-ছাত্রী এবং ভাবি এন্টারপ্রেনার তাদের পড়াশুনা সম্পূর্ণ করে- আর পশ্চিমবঙ্গে ফিরছে না | তারা ভারতবর্ষের অন্যান্য রাজ্যে প্রতিষ্ঠিত (settle) হয়ে যাচ্ছে |

বেকার সমস্যা

পশ্চিমবঙ্গে কর্মসংস্থানের সুযোগ না থাকায় এখানে বেকার সমস্যা প্রবলভাবে রয়েছে | পশ্চিমবঙ্গের শিক্ষিত বেকাররা নিরুপায় হয়ে সিন্ডিকেট, রাজনৈতিক ছত্রছায়া, ও তোলাবাজিকে রোজগারের একমাত্র একমাত্র রোজগারের পথ হিসেবে বেছে নিচ্ছে | তারা রোজগারের জন্য রাজনৈতিক দলগুলির উপর অনেকখানি নির্ভরশীল হয়ে পড়ছে | সব মিলিয়ে পশ্চিমবঙ্গ রাজ্যটা এমন এক পরিস্থিতির দিকে এগিয়ে যাচ্ছে যেখানে বিনিয়োগ, শিল্পস্থাপন এবং উৎপাদন অত্যন্ত বিপজ্জনক ও ঝুঁকিপূর্ণ হয়ে উঠছে |

তাই কিছু উঁচু তলার রাজনীতিবিদদের সদিচ্ছা থাকলেও আইন-শৃঙ্খলার অবনতি, নিচু তলার নেতা এবং সিন্ডিকেট গুলির উপর নিয়ন্ত্রণ না থাকায়-পশ্চিমবঙ্গ এখন শিল্প এবং শিল্পপতিদের বধ্যভূমিতে পরিণত হয়েছে |

Need Web Content Writers

Have you just finished the web design and web development part of your website? Do you want to promote it now and get enough business from it? If yes, you are at the right destination to know how to do it. What you need to consider first to meet it perfectly is digital marketing services. Digital marketing will help you increase your website visibility, drive enough traffic and generate genuine leads.   Without digital marketing, your website will get lost in the Atlantic of the World Wide Web. Nobody will get a trace of it. Like a small fish, it will be spotless in the huge ocean of the World Wide Web. Therefore, you must use digital marketing to give your website a significant facelift. What emerges as the most important and strongest component of digital marketing is content writing. Quality content is the king. Therefore, at the very beginning of the digital marketing process, you need to have high-quality web content written by a professional web content writer.

Why do you require professional web content writers?

Professional web content writers know well about LSI keywords, high search volume words related to your business, keyword dentistry, keyword proximity, keyword prominence, keyword mapping, readability index and many like these that become important ranking factors in SERPs (search engine result pages) of major search engines. They are well aware of what major search engines like. Expert web content writers keep them updated with various algorithm updates released by Google- as this search engine giant occupies 91.05% of the market share.  Therefore, getting a good position on it increases your chance of getting more business. Expert web content developers can write well as per algorithm choice, including relevant words, related key phrases, and parallel search terms that can bring your web content to a good position- even in featured snippets. Moreover, they must have amazing skills to write meta titles, meta descriptions, and other SEO matters with perfect permutations and combinations to bring your website atop of the SERPs of major search engines or closer to ranking #1 on Google and your target audience. 

Looking for web content writers

If you are seeking expert web content developers, you need to be sure that they are well aware of these web content writing factors. They must have sound writing skills and profound knowledge of how to write, edit, position, and distribute content in various channels where your target audiences, fans and followers wait for you. They must have a proper understanding of how to develop engaging, motivating, manipulative, and informative content to bring your brand closer to your targeted audiences and motivate them to take your desired actions.

What more do you need to consider while seeking content writers?

Apart from the points mentioned in the above paragraph, you should consider other factors like years of experience, specialized areas and industry knowledge. They must have adequate knowledge about the industry you belong to. You can ask for sample content, portfolio or previous work samples when you want to hire a professional content development expert.   

These are the rules of thumb to follow when you seek professional writers for your digital marketing projects. Follow these well to meet your purposes righteously.   

Content Writing Jobs on Social Media Platforms

Are you a budding writer interested in making a bright career in content writing? You have started applying for content writing jobs publishing on various job portals and social media channels.

If you are applying on job portals, you are on the right track. However, when you take the same actions on social media pages and posts, you waste your time and do not get your expected results. All your endeavors go futile.

No doubt your flair for writing content persuades you to send applications quickly on social media sites for a shortcut. You love applying for writing jobs there as you need to write less and communicate fast.  Are those correct and applicable to your case? If yes, you are not on the right track but in the right destination to know the reality. Applying on social media platforms is just killing time if you are a passionate content writer. 

Now, the question comes- why replying to "situation vacant" or "need content writers" on social media pages and portals is just wasting valuable time?  You might have noticed that either you did not receive any reply or had a bitter experience of nonpayment after delivery in many cases.

Why do these happen?

If you critically look at the posts or new opportunities for freelance content writers on social media, you will notice that a vast majority of posts are coming from the same groups having common areas of interest in content writing, copywriting, content marketing, editing, etc. To be more precise, freelance content writing groups, academic writers and many content marketing business pages randomly post these with the objectives of attracting budding writers and increasing participation, visibility, performance, and traffic on their social media pages. You need to understand that as they are groups of regular or freelance content writers why they would pass you many projects when there is a crisis in the market for content writing projects, and they already have many professional writers in their groups to execute writing tasks.

Their main objectives are to motivate you to take their desired actions on their fan pages and increase activities and the number of fans and followers on their social media business pages. They want to make their social channels participatory and super active. Besides, these postings help them in "trending" and promote their targeted keywords, key phrases, and other search term through hashtags.

They can make a specific topic, event, incident, hashtag, or keyword popular through trending. These help them increase more page visibility and audience engagement than usual. Trending on social media platforms like Facebook, Twitter, TikTok, or Instagram can give their pages a significant facelift and a big boost to their brands and businesses.

Reasons behind BJP’s Bengal Debacle

BJP's defeat in the 2024 West Bengal Lok Sabha election is an electoral wonder for many politics-conscious persons in India and West Bengal. BJP has had a serious setback to the recently declared Lok Sabha election result 2024, managed to bag only 12 seats which was a drop of 6 seats from 2019 when BJP completed the count with 18 winning seats. The TMC improved its performance and enhanced its tally from 22 Lok Sabha seats in 2019 to 29 seats in 2024. There might be a lot of reasons and factors that might lie behind the BJP's defeat in West Bengal.

However, as the most prominent factors and reasons we might find these.

Have a look at the points mentioned below:

Poor organization

BJP has a weak organization in West Bengal with many internal conflicts. Lobbying, bypassing the real talents and dedicated workers, with some like-minded persons at multiple levels and running a parallel organization has been a bane to the party. One leader did not respect his co-leaders and tried to surpass talented workers and active party members by doing something wrong, keeping them in the dark. Higher authorities treated grassroots-level leaders as the beast of burden.

Leaders at block and district labels needed grass-root label leaders or karyakartas only when they needed to show good numbers in various processions, programs, rallies, and activities. They took their pictures and sent those to high commands to prove that the activities were successful and all money allotted for the programs was spent. They were more interested in showing their activities by clicking pictures rather than working honestly and silently for the party to bring it to a good position. They were more interested in their political career growth rather than achieving stable growth and development for the party.

They did not offer transportation facilities and refreshments to the booth-level workers coming from a distant village or town to attend a program.  High-level leaders did not communicate with the grassroots-level leaders and local people. They always have kept a safe distance and avoided them. They did not communicate with them and discussed nothing when they took important decisions like finalizing a candidate's name for the Lok Sabha election.  

Failure in manipulation, motivation and social penetration

No strong supply chain and organized workers who can play an important role in the election journey from the time of election declaration to the result. There are many phases in this journey pre, during and post-election. In the preliminary stage, grassroots-level workers must communicate with local people and execute everything required for building good community relations. They must organize many social responsibility programs and other awareness programs about the central government projects for manipulation, motivation and social penetration so that they cast their vote for the BJP. Lack of communication and coordination between high-level and low-level leaders dismissed the chances of bringing the beneficiaries of central government projects in many awareness programs to remind them about the facilities they are enjoying from central government projects that can motivate them to cast their votes for BJP. Thus, the BJP has missed a great opportunity to reap the rich harvest of these.  They failed to create aware people and good voters for them.

Due to poor communication with end people and a lack of coordination in various levels of leadership, the BJP failed to perform well in the latest Lok Sabha election     

Leaders should take measured steps so that voters nurture a good image for the BJP and carry the same in the core of their hearts till they reach before the EVM for casting their votes.

Inability in data mining and data analysis

Poor organization, internal conflicts and the gap between the BJP party and end people did not enable them to collect adequate data through various surveys and sampling that can help them understand probable booth-wise vote percentages in the upcoming elections. On the other hand, TMC received a professional company, data analysts and data mining experts to understand upcoming vote percentages and anti-incumbency against a sitting TMC MP. Based on the collected data, TMC changed its candidate and nominated many new faces. Bengal BJP accepted the rejected TMC MPs and leaders and nominated them for their candidates in Lok Sabha Elections 2024, bringing the TMC anti-incumbency in their favour. This is one of the main reasons for BJP's Bengal debacle.

Failed to address the local issues

As there was a communication and coordination gap between the high-level leaders and grassroots-level leaders (responsible for getting in touch with local people), the BJP failed to address the local issues that could be a deciding factor for a block or an assembly. High-level leaders failed to include local issues in important decision-making and agenda-setting for the Lok Sabha election campaign.

Leadership Failure

This is probably the main reason for BJP's failure in Bengal. Many high-label BJP leaders in Bengal are ineligible. They do not deserve the designations offered to them. They failed to understand the potentiality and specific quality of a new and young leader. Although a few senior leaders who understood the new talents and abilities of the fresh and young leaders, tried their level best to suppress them, getting scared of losing their positions and designations. Instead of encouraging them, senior leaders left no stone unturned to make junior and new leaders null and void. 

The BJP lacked proper coherence in their political and election campaign in Bengal due to the lack of a mass leader. It has hurt the party very much.

No participatory model for sharing and exchanging opinions

Senior and high-level BJP leaders did not follow any participatory model and encouraged no low-level leaders to share and exchange their opinions with them. They forcefully imposed their opinion and decisions on the bottom-line leadership team and compelled them to accept their decisions. The bottom-line leadership team worked for the party not by choice but by compulsion. There is only a top-down structure for one-way communication from top to bottom to obey the commands and orders coming from the hierarchies or high commands. 

No value to low-level leaders

High-level BJP leaders did not care about BJP leaders working at the bottom lines or grassroots levels. District and block-level leaders avoided grass-root level leaders and did not feel the necessity of their involvement and active participation in organizational policies and politics. They neglected them and did not allow them when they approached them with their opinions and problems.

High-level BJP leaders needed them- only when they required many numbers to show off to their high commands or higher authorities to prove the success of a program and steal some amount allotted for the program. To keep more money in their pockets, they used to organize a program and run it until all gather there and they can take pictures of the gatherings to send those to their higher authorities. They cut short the program and released all people (with no refreshments, transport costs or even a cup of tea) immediately after taking many pictures of them.

No confidence and security for the bottom line or booth level leaders

Many booth-level leaders, who run the party at a low level, paying from their pocket, did not receive any value from the party. They lose in three ways- run the party from their pocket, invest time in a program (avoiding their duties and responsibilities to feed their families and earn livelihoods for them), and spend money for transportation when they need to go to attend meetings. As a consequence of these, they become soft targets of the ruling parties and receive attacks and fake police cases as an active BJP party member. When they seek help from high-level BJP leaders to save them and help them escape from adverse situations created by the police and ruling party, high commands pay no heed to them. Consequently, they lose their confidence in the BJP party and subsequently become inactive.     

Weak on-ground election machinery 

Internal conflicts from the booth level to the state level made the state BJP very weak on ground election machinery. Much reliance on central leadership and incompetent leadership at various levels has worsened the situation. Lack of communication and coordination at many levels made Bengal BJP weak enough to counter TMC's narrative set for central funds, CAA and many sensitive issues like these.

 

Content Creation at Scale or Content at Scale

We might have heard many freelancers and content writers using the phrase "content creation at scale".  What does the phrase mean? Besides, many advanced content creators and learners want to know how to scale content creation. This small blog post will discuss both-"content creation at scale" and "how to scale content creation" to meet your targets and goals.

What does content at scale mean?

Content at scale means designing and developing voluminous high-quality content speedily, correctly and efficiently, focusing more on quality than quantity. A professional and very good content at-scale strategy includes several important factors like designing, developing, optimizing, publishing, indexing, and sharing high-quality relevant content aligned with genuine lead generation, increased visibility, improved website traffic, high-conversion rate optimization, and other desired business goals and objectives.  

The main objective of content creation at scale is to inform, educate, motivate, feed, and entertain customers at the right moment during their buyer journey to maximize conversion and increase conversion rate optimization. 

Different types of formats of content creation at scale

Content creation at scale includes a wide variety of different formats and forms like blogs, newsletters, whitepapers, case studies, videos, podcasts, etc. Content creation at scale needs a full team comprising content strategists, content marketers, content writers, copywriters, digital marketers, social media experts, sales reps, and designers.

How to scale content creation?

If you are interested in creating content at scale, you need proper planning with the activities and strategies that you want to apply.

To scale content creation, you just need to follow some important tips given below:

Decide your topic

Decide a topic that is interesting, current, relevant, valuable, and useful to your audiences. Include all points that can inform, educate and solve problems that your audiences come across in their real life.

Break down your writing process into many small steps

You can break your content creation process into many steps for searching keywords, choosing the right format, using long-tailed keywords, writing content, editing text, using visuals,  assembling content, checking quality, etc.  

Use popular tools and the best technologies

Content creation at scale saves time and effort. However, you need to spend time on planning, strategies and many other leg works. Content at scale can minimize the time and effort you need to choose the right platforms, forums, technologies, and tools to hack growth and support development.

Create an organized content calendar

A content calendar or editorial calendar is a scheduling tool used by content marketers to plan, organize, assemble, and manage the publication and distribution of content across various platforms over a specific period. Blog post content ideas are very close to the content calendar.

Don't scale too quickly

Quick content at scale strategy is not good. It can make you out of your focus and targets.

Latest Content Writing Tips and How to Find Full-Time or Freelance Content Writing Jobs

Do you have an ambition to become a professional content writer, content creator or content marketer? To fulfil your goal you have researched and studied enough honestly. You have spent many days to know the job of a content writer. You think you have prepared yourself well and are now ready to get a job in the content writing and content marketing field.

Presently, you are seeking content writing jobs or other vacancies related to it. You want to know how to apply for content writer positions and get your desired jobs. If I am right, you are at the right destination to know how to meet your purpose exactly.

Full-time jobs and freelance content writing jobs

There are two main types of content writing jobs- full-time writing jobs and freelance writing jobs. Freelance writing positions entertain writer jobs from home. On the other hand, a full-time writing job requires working at offices in most of the cases.  

Given below are the important tips or effective ways to find writer jobs from home or at the office:

Freelance writing positions available on various job posting portals  

If you are very much interested in freelance content writing jobs, you can search online for same. You will find many freelance writing positions vacant with many small and mid-sized companies. SMEs (small and mid-zed enterprises) publish their urgent openings on various job posting portals. 

Mentioned below are some reputable job-posting portals:

Naukri

Indeed

Glassdoor

LinkedIn 

Monster

Bidding portals or bidding sites that offer content writing jobs work from home 

Many bidding sites offer digital platforms that allow sellers and buyers to find and book the right fit for them. Here, sellers post their content writing jobs to work from home and buyers apply for those positions. Sellers get many applications online and choose the best for their job postings.

Have a look at some of the popular bidding websites (mentioned below) for freelance content writers:

Upwork.com

Flexjobs.com

Freelancer.com

PeoplePerHour.com

Guru.com

Problogger.com

FreelanceWriting.com

Fiverr.com

TextBroker.com

CrowdContent.com

Posts on many social media sites and professional network websites about content writing work from home

You can create profiles on social media sites and professional networking websites. If you check your profiles on those and visit home sections regularly, you will get to see many posts about content writing jobs from home. Most of these posts include many links, contacts or call-to-action buttons to reach the advertisers easily.

Search for content writers needed

Moreover, you can find many channels, websites and contacts on Google snippets that tell about content writing jobs work from home. You can follow those and apply online.

Company websites post job of a content writer to their career or urgent opening sections

Many advertising agencies, web development companies, content writing firms, digital marketing agencies, and web design and app development enterprises post the job of a content writer on their company website at their jobs, careers, or urgent opening sections.

Now, let me come to another part of this article- the latest content writing tips:

Do you want to know- how to write effective and engaging content marketing content? Are you aware of many algorithm updates released by Google in the name of Panda? If yes, your job will be easier. And this section is designed for you. Here, you will have adequate information on how to write engaging and attention-grabbing articles, blogs, PRs, web content and other promotional writings, following the latest content writing tips.  

Given below are the effective ways and latest tips, based on our work experiences:

Write a catchy and head-turning headline

Headline is the most important part of an article, a blog post, and web and other promotional writing. It creates a desire, dislike or loathing in a reader. Based on the title of a text, a reader or an audience determines whether he or she will read it. If they like the heading, they will go through it.

Make a stunning start to grab the attention of your readers

As a survey says, an article writer gets only three seconds to hook a reader after he or she passes the headline. The first sentence plays an important role in arresting a reader's attention. Based on it, an audience decides whether he or she will read the rest parts. Therefore, create a hook at the beginning to arrest your readers' attestations. 

Killing look, symmetrical structure and scannable content play a vital role

A well-structured content with attractive headings, subheadings, bullet points, and bold text makes it scannable. This creates a desire in readers to read that. Short paragraphs and short sentences are good for ideal textual content.  

 Third-person narrative writing style makes content more interesting

In the third-person writing style, the narrator remains outside of the events. This makes readers feel that the piece of writing is dedicated to them.

Write for your readers 

Write for your readers, taking genuine problems or issues that they face in their lives. Try to answer those and give solutions to each of their problems. Tell them what they need to do if they face those issues.

Use active voices, shorter sentences and action words to raise your readability score

Write in active voices, using shorter sentences and action words to boost your readability score. This will make your text easily understandable for the readers. They can easily understand the subject matter when they read it without thinking much and taking time to assess the meaning of each sentence.

Follow inverted pyramid styles

Using adequate information at the very beginning, at the very starting line of the first paragraph, with 5W1H (hat, who, where, when, how and Why) and writing the most important points in the first paragraph, you can build trust. This helps users know the subject matter at a glance in the first paragraph. If they feel interested in it, they will go ahead and keep reading it until they finish. Therefore, you can follow this style- most important atop, then more important, important, less important, and least important.

Optimize your content with high-search volume keywords, key phrases and parallel search terms 

Optimize your text, using high-search volume keywords, key phrases and parallel search terms in many short paragraphs. By spreading keywords in your text and bringing variations in those, you can write digitally optimized content.

Edit your work

Revise and edit your work to smoothen the rough edges. This helps you improve your writing and make it more reader-friendly.

There are no rules of thumb on those. Based on my professional experiences gained through interaction and working with many expert digital marketers, I have written these. Moreover, I have used my professional knowledge acquired through copywriting, keeping pace with several Panda Updates released by Google.