The Importance of Finding the Right Niche

The importance of finding a right niche does not wait for an explanation. It is very important, when you go to online your business. A right niche selection can ensure the success of your business, making your online campaign most purposeful.

What search engine giant Google likes most is the relevance. It does not like anything irrelevant.  Therefore, when you choose a wrong niche Google does not value you properly. You waste a lot of time, money and labour. An incorrect choice can even mar your online campaign. A wrong choice is like jumping into a car and driving it suddenly without fuel checking. Consequently, you cannot go far. Your car stops suddenly, giving you a tragic end. Now let me make the matter more understandable with one or two examples.

Let me start with content writing. Google is so fond of relevance that when anyone writes content, Google’s MLA (machine language algorithm) uses a human quality tester to weigh, consider and justify its freshness, relevancy and aptness. It analyses the use of related keywords and relevant niches before indexing the content.  

To be more precise, it tallies the use of total words and the numbers of relevant words belong to that particular niche.  In a word, it evaluates your writing and compares the information (provided) with various authentic sources like Wikipedia and many like this. This is why in spite of writing a 500-word article; it may become 200-300 words on Google analyzer. Using of more relevant and related words is always good. Your website gets a significant boost, when you include the latest and authentic information. Right niche selection and using of relevant keywords are two important factors for getting good ranks (with target search terms and keywords) on Google’s SERPs (search engine result pages). A wrong niche selection will definitely hamper your rankings on Google.

Another important aspect of choosing the correct niche is to target the right market and reach the target groups looking for your nature of business. You can easily reach your targeted people with your products and services.  Side by side, when you add Google AdSense on your website, you have a chance of earning more from display advertisements or Banner Adds coming from your business category. 

Importance of choosing the correct niche market can give you a number of advantages

• Increase visibility.
• Make sure high conversion rate optimization (CRO)
• Ensure the lowest bounce rate  
• Guarantee a steady bottom-line
• Identify opportunities
• Target advertising and marketing content to drive more traffic on your website
• Help in affiliate marketing
• Ensure strong and effective affiliate marketing foundation
• Give significant business boost through virtual marketing and viral advertising. 

Increase visibility

Right niche selection can definitely increase your online visibility. Building a responsive website, hosting it in the relevant category (niche) and creating relevant content can increase the chance of getting more traffic on your website.  People looking for your nature of business, products and services may find your website exactly of their choice. When they find everything according to their needs, they become your positive customers.  They buy your products and services.

Make sure high conversion rate optimization (CRO)

When online visitors search something with a particular search term, Google shows the most relevant websites related to his or her search terms. Most of his search terms for a desired thing commonly belong to a particular niche. If your website remains indexed under that niche, online visitors can reach to your website. Side by side, it shows most relevant advertisements on the top and right side of the search engine (Google).  If your website belongs to a particular a niche and matches his or her search term, they easily come on your website and become a prospective customer. As they transform from a normal online viewer to a positive customer, choosing correct niche gives a chance of higher conversion rate optimization (CRO). 

Ensure the lowest bounce rate

When online viewers look for something belongs to your niche, they can easily land on your landing page. As soon as they find it exactly what they are looking for, they stand here long until they buy it or read the full information carefully.  Their staying longer on your Web Pages sends Google a report about user performance on your Web Pages. You will definitely reap the rich harvest of it, if your niche selection is right.  If they find your website has failed to meet their requirements, they will leave web page immediately. This immediate leaving will be counted as bounce rate. This is why finding the correct niche and creating relevant content reward good rank by increasing visibility and encouraging user performance on your website.

Guarantee a Steady Bottom-Line

A good following across the social network sites guarantees a steady bottom-line. Your social media plug ins on your website help people connect them to their social media accounts and share their interesting things across various social media networks. It helps more people stay connected to your business. People, who have the common area of interest, start liking and sharing it. They gradually transform into your fans, followers and positive customers. This common area of interest pinpoints on right category selection. Therefore, right category selection helps you get numerous fans and followers that subsequently create a very good brand image and steady bottom-line for your business.

Identify opportunities

As correct niche choice can generate more traffic and important leads, you can use these leads as opportunities. You can select them as prospective customers.  With the aid of social media marketing, you can generate leads by reaching more targeted groups and connecting them in your business networks.   

Target advertising and marketing content to drive more traffic on your website

For your online advertising campaign (PPC or banner ads), your niche selection must be accurate. Else, you will meet a disastrous end. You will only lose your money when an online viewer will click on the website and go away finding it is not his or her cup of tea. Your content must be well matched with your niches and marketing campaign. Using relevant images and textual contents are very important for this.

From the above discussion, we can say finding the right niche is the most important for a successful business.

Help in affiliate marketing

Identifying the right niche helps in promoting affiliate products. Three core players of business the merchant or the retailer, the publisher and the customer can find out one another with their least possible effort.

Ensure strong and effective affiliate marketing foundation

Right niche selection ensures a strong affiliate marketing foundation. As finding right niche aids in making money online (considering you a publisher), you get a chance to earn a healthy amount by promoting other brands, products and services. This helps you make a strong rapport with other business. This strong relationship makes your foundation strong.

Give significant business boost through virtual marketing and viral advertising

On social media platforms like Facebook, Linkedin, Twiteer you can easily share your business information and reach to the targeted group. You can invite people having the same area of interest. If they like your business, brands, products and services, they will start sharing it. Thus, you can take the full advantage of virtual marketing and viral advertising at once.

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Recent SEO Copywriting Tips

Writing SEO friendly content no longer means frequent use of keywords in your writing to increase keyword density. Now it says more than just telling about optimizing content with the keywords or key phrases. The recent algorithm updates released by Google in the name of Panda, Penguin and Hummingbird have kicked out a number of old tricks.

Given below are some recent SEO copywriting tips:

Write for humans and optimize your content for robots 

Write naturally. Google’s recent MLA (machine language algorithms) prefers natural content than obvious SEO stuff or keyword stuffing.  You should keep a balance between humans and search engines. Focus on your target audience and help the robots find your content easily. 

Forget about increasing keyword density 

Increasing keyword density does not work anymore.  This tenacious SEO tactic in now outdated. Though Google favours a certain keyword density (only .5-1%), but using more is risky. It may affect your ranking. Use relevant keywords and long-tail key phrases naturally in your copy. Cramming keywords forcefully is highly detrimental.

Always use related keywords, words, synonyms and grammatical variations  

Major search engines (like Google, Yahoo, Bing, etc.) use Latent Semantic Indexing (LSI) to match the search results most relevant to the quires or search terms used by the person searching online. It shows exactly to the requirements of the person. Including relevant words, synonyms, related keywords and grammatical variations is the easiest way of creating relevant content. Do not stuff your content with actual keywords.

Utilize Google tilde to find relevant keywords 

Just put ~ before a keyword and make a search, you will get to see the related keywords at the bottom of SERPs (search engine result pages). Insert these keywords in the content to make it more relevant.

Write in-depth, long and quality content 

Now quality content is the king. Therefore, write quality content, including latest data and information. Writing should be long and in-depth. Do a search on the internet to create a well informative and well-researched content. Writing lengthy content is always good. The average web pages ranking on the Google’s SERP (search engine result pages) having over 2000 words. One thing, a content writer should remember here that he should write a lengthy interesting and informative content. He should not write a boring voluminous content only to please search engines. 

Form a long  tail keyword

The relevant keywords are generally high or super competitive. Ranking with them requires a huge effort. This is why forming long tail keywords or key phrases can ensure smaller search volume and higher traffic quality.

Answer your prospect questions   

It is always good making questions related to your products or services and answering them accordingly. It is a very good way of forming long tail key phrase and making your content interactive.

Share your content 

Sharing content on various social media sites (like Facebook, LinkedIn, Twitter, Pinterest) helps in getting more traffic and links. It definitely increases the visibility of your content.   

LSI Writing Technique for Smart Content Writers

You are a smart content writer. You write very good content. Right!  Everybody praises your writing. In spite of that, you are not #1 on Google’s search results. Search engine result pages (SERP) show other pages before your content pages. You brainstorm and think deeply on the matter but find no solution and perfect panacea for it. You need not think on the matter. Now stop thinking and start reading this article to find out the perfect panacea for it. Apply this technique in your writing, come atop on Google and secure it for a long.

Do you know what you need to do to ensure this? You just need to know the latest keyword inclusion technique, better known as Latent Semantic Indexing (LSI).
This is one of the important factors to ensure your content quality and ensure better place on search engine giant, Google.

 Nowadays, when search engines use artificial intelligence and behave like human quality tester, you must bring LSI under consideration. Now search engines are smarter than ever before to scrutinize the quality of your content. They are cleaver enough to evaluate your content’s originality, relevancy and context.  Now Google uses the smartest MLA (Machine Language Algorithm) having human quality intelligence to judge everything in a sophisticated and scalable way. Instead of taking a quick glance at a few key locations, Google’s bots and spiders go through your web content, blog and article to scrutinize it and pick out obvious keywords (most relevant to your topic) for a quick yet acute judgement. Its advance and complex algorithms analyze the keywords insertion technique and check keyword density in the content. This latest content analysis technique (followed by Google) is popularly known as Latent Semantic Analysis (LSA) or Latent Semantic Indexing (LSI). It judges the quality of the entire text. This is why “quality content is the king” now. You should underpin Latent Semantic Indexing (LSI) in your writing. You must give up your old-fashioned way of inserting repetitive keywords to increase the keyword density in your content. Follow the LSI writing technique, while you are writing content.  Before we get into the relevant topic “how to write LSI content”, I want to discuss how LSI works.

How does it work?

As mentioned earlier LSI is a technique of writing. It forces search engine to bring your content under consideration.  It takes the content on a web page in some specific ways for better consideration. It quickly strips away irrelevant words and parts of speech like articles (a, an, the), conjunctions (and, because, but), pronouns (he, she, it) and almost all prepositions.  Once it is finished, it starts scanning the entire text. In this part search engine compares vocabulary, checks grammar and compares the content with selfsame subject and content topic from some trusted sources. Say for example, authoritative texts on content writing may be web content, technical writing, creative writing, blog writing, SEO writing, press release, story boarding, academic writing, etc. In a word, it tallies your content with other trusted information on writing (may be technical writing, academic writing) and content writing.  

Latest statistics, information and data always get more priority on Google.  For your top placement in the Search engine result pages, your content must be relevant, authoritative and latest information enriched.

How to write LSI Content

Easiest way of writing LSI is as follows:

Write your main keyword down and right in middle of your MS word sheet.  Now surround this main keyword (at two locations: down and right middle) with many relevant keywords. For this, you can take keywords suggestion from Google. Use those keywords, which have more search volume.

You can use nearest meaning of the keywords, which people use as their search terms for the relevant topic. You can use some other relevant keywords, which are closely associated with your topic.  Let me take one example, if your main keyword is biscuit, you can write food, tea, coffee, snack, light food, and dry food in the content as relevant words.  The better way is to make a list of words before you start writing.  Once it is finished, go ahead to write your content and insert the words properly, righteously and naturally, not forcefully or irrelevantly. Use them if they come naturally in your content. You can harmonize the words to develop a very good, interesting and relevant content integrating your chosen words. For standard web content, thumb rule is writing 600-word web content including 10 of these keywords most relevant to your topic.