Friday 28 December 2018

Content Writers in Delhi


With the increasing demand for digital marketing services, the necessity of content writers in Delhi has increased notably. A significant number of people are now involved in this writing profession. If we hark back to find the reasons behind it, a number of factors will come up.


Let us have a look at the reasons lying behind the increasing demand for content writing services in Delhi


The capital of the Republic of India


Delhi is the capital city of the Republic of India. This is one of the largest Indian metropolises sharing its borders with the states of Uttar Pradesh and Haryana. It is the home to international trade, politics, culture, and literature in India. This is why many foreign companies choose the city as their ideal investment place in India.


Many international organizations and multinational companies choose Delhi to set up their head offices in India. This commercial growth creates ample scopes for digital marketers and content writers in Delhi.


Immense growth in manufacturing hubs in Delhi


The Immense growth in manufacturing hubs has increased the demand for ad and marketing agencies in Delhi.  A study, conducted by Oxford Economics, said that Delhi had a GDP of USD 370 billion in 2015 which is expected to be 1,040 billion by 2030. This possibility has encouraged many national and international investors to invest here. Moreover, this has opened up the new scopes and avenues for digital marketing and online advertising.


The growth in the real estate market


Moreover, the real estate growth and soaring demand for properties have increased the necessities of digital marketing, content writing and copywriting services in Delhi. 


Apart from the above-mentioned reasons, there are some more causes that influenced the soaring demand of copywriters in Delhi.


Given below are these:


Creative writing


The content developers in Delhi are highly efficient in creative copy wiring. This is why many Indian and foreign clients adorably call them wordsmiths. 


Latent Semantic SEO Content (LSI)


The wordsmiths in Delhi are highly efficient in writing Latent Semantic SEO Content (LSI), maintaining keywords and densities perfectly and mathematically.  They know well how to develop web content, using relevant keywords, related key phrases, FAQ questions, and other parallel search terms.


Perfect balance while developing off-page and on-page content


The copywriters in Delhi can create a significant web presence for their clients by delivering them relevant, informative, user-friendly, and search engine friendly content. They are known across the globe for unique writing skill, measuring and maintaining perfect keyword density, keyword mapping, keyword proximity, keyword consistency, and keyword prominence.


Present scenario


With the popularity of creative content developers in Delhi, the demand for freelance content writing services has increased. Now many people have been working as freelance content writers from Gurgaon and Delhi. Many new and enthusiastic people having flair for writing are looking for freelance content writer jobs in Delhi. Consequently, it has been a growing industry.  

  

Content writing agencies in Delhi


Besides, the huge demand has helped many writers to have their own setup.  As the consequence of this, many content writing agencies in Delhi have emerged. Many of these started their operations as third-party vendors of many reputable companies and digital marketing agencies in India and abroad.


Wednesday 19 December 2018

How to Rank Your Website without Building Backlinks

For the last few years, we have been getting drumbeats from Google that the digital marketers should not focus much on building backlinks. 


They should avoid building manipulative links to rank their websites in the SERPs of Google. Naturally, the question comes what they should do instead.



Given below are the important tips on how to rank without backlinks:


A strong focus on the relevant keywords


Make sure your chosen keyword can generate some organic traffic to your web pages. This is why you should be careful and selective while choosing keywords. Try to use the search terms used by online viewers while looking for the nature of your business, products and services. 


Develop content worth reading


Keep one thing in mind that you need quality traffic, not visitors who will come and leave the website after casting their glance at it.  This will only increase your bounce rate.  


Make sure your focus keywords are in the title tags


Use the keywords in title tags, making them meaningful key phrases. The title tags should be more than 40 characters, but less than 70.


Include focused keywords in the Meta descriptions


Write a meaningful Meta description, including the focused keywords. Decide 3-4 keywords to target for a particular web page. The Meta description should not be more than 156 characters. Make these very simple. Write in a straightforward way.


Keyword density should range from 0.5% to 1%


Keyword density is the total number of words used in a piece of content and the number of same keywords included in it. Total words divided by a keyword is the Keyword density. You should keep it between 0.5% and 1%.


Create internal links


Interlinking of the web pages of a website improves the site structure. It can keep visitors arrested to your website by giving them more relevant information.


Include the targeted keyword in the subheadings


Use the targeted keywords in the subheadings. To be more precise, you need to use these in the h1 tags, h2 tags, etc.


Use the targeted keywords in the first paragraphs of your web copies 


Using the targeted keywords in the first paragraphs of your web copies will send the signals to Google that your web pages are highly relevant for the keywords you have targeted. Moreover, it will send a quick signal to the Google bots about the subject matter of a web page.


Incorporate the relevant keywords in the URLs of the relevant web pages 


Last, not the least tip that you should follow. Make your web page URLs relevant and keyword rich.

Use the targeted keywords in the first paragraphs of your web copies