What Does a Freelance Content Writer Do?

Before we start writing on- “What does a freelance content writer do?”, we need to know what a freelance content writer is.

What is a freelance content writer?

The term "Freelance content writer" includes two distinct parts in it- "Freelance" and "content writer".  "Freelance" means selling services by an hour or hours, a day or days or per job. A content writer refers to someone who writes or develops content for various publications, digital media, and traditional channels. Therefore, a freelance content writer is an individual or a person who writes content for blogs, articles, websites, white papers, press releases, product descriptions, emails, business proposals, newsletters, academic courses, social media platforms, etc.   

Unlike full-time or part-time employees, freelance content writers are self-employed writers cum contractors who bid, engage and communicate with clients online or offline to get content writing projects from them and coordinate with them until delivery and later.

Freelance writers can work for multiple clients belonging to various industries and different business verticals.   

What are other popular terms related to content writers?

Other popular terms related to content writers are content developers, digital writers, bloggers, copywriters, SEO writers, academic writers, SEO content writers, web content writers or website content developers, web writers, wordsmiths, etc.

Content writers can write, publish and distribute content through various digital and traditional channels to boost their popularity. Digital writing can target to rank a website, improve traffic, enhance website visibility, increase conversion rate, create brand awareness, and market and sell products and services over the internet. It engages audiences online and brings them closer to a brand or business.

Types of SEO content writing?

SEO content can be divided into off-page and on-page content like off-page and on-page SEO activities.

On-page SEO content

On page SEO content includes texts on web pages and writings of Meta titles, Meta descriptions, Meta keywords, etc. Besides, it can practice other SEO activities like long-tailed keyword formations, parallel key-phrase writing, etc. 

Off-page SEO content

Off page SEO content includes the writing activities done and posted outside of a website to increase its visibility, improve traffic and bring its ranking on the SERPs of major search engines with popular keywords, search terms, parallel search terms, and relevant and related words, information, products, and services. Articles, blogs, press releases, emails, product descriptions, SMS writings, and many activities like these undergo this category.

SEO content writers have good command and excellent skills. They know how to write high-quality content for the search market as well as the display market. 

Freelance content writers can include content marketing in his or her wide array.

What is content marketing?

Content marketing is a well-planned marketing approach focusing on creating unique and quality content and distributing it on various valuable and relevant channels, keeping pace with the target market and defined audience to attract and grab their attention and motivate them to take desired actions.    

What does a freelance writer do in reality?

Selects the right niche

He or she will select the right niche before proceeding to content writing and content marketing. Correct niche selection plays an important role in the indexing of a website, blog, portal or digital channel. 

Finds the best keywords related to your products, services, websites, blogs, portals or digital channels

He or she finds the best keywords, key phrases, relevant and related words, and parallel search terms to use in content.

Forms LSI keywords, long-tallied keywords, and key phrases to write high-quality content  

He can form long-tailed keywords and key phrases, dovetailing relevant and high search volume words related to a website, product or service.

Writes relevant and high-quality content    

Using those keywords, key phrases and relevant and related words in titles and subtitles, he or she will write unique, relevant and high-quality content that is search engine-friendly and user-friendly. While writing digital and SEO content, he or she must keep a close look at various factors like keyword density, keyword proximity, keyword prominence, keyword mapping and other activities related to readability index.

Edits content as per the needs of a client

He or she edits content if required, until a client likes it exactly  

Bids on various projects and communicates with clients

A freelance content writer acts as an independent contractor. He or she bids on many content writing and marketing projects. With the aid of various means like telemarketing, digital marketing, references and online bidding, he or she can generate genuine leads and turn the leads into his or her positive clients. After that, a content writer can communicate with the clients and act as a project coordinator to provide them with satisfactory services according to their needs. He or she looks after account and delivery and finally gets payment from them for delivering projects as per their (clients) requirements.

Handles and manages multiple projects

Proficient freelance content writers run offices and own teams to handle, manage, and deliver multiple projects on time or before time.         

Understands digital measurement metrics

An expert knows the digital measurement and engagement metrics of digital marketing.