When the owner of a website painstakingly gets a website designed and developed by a professional web design company, he aspires for a huge traffic volume. He expects that a huge number of visitors would visit his website. This is not possible, unless his website is search engine friendly. To be more precise, his website must come up at the very first pages of Google, Yahoo, Bing, etc. To do so, you need to follow some digital marketing tips- where SEO rules the rest. Unless you apply online marketing tips on your website, it would be like a small fish in the Atlantic of World Wide Web. Nobody would get a trace of it. In spite of having an active, interactive and visually appealing website, you will fail to get organic traffic, increased visibility and higher conversion. To ensure more traffic, increased visibility and higher conversion rate, your website must come within the top 10 on the SERPs (search engine result pages) of major search engines.
Given below are the important tips on how to get good ranks on major search engines like Google, Yahoo and Bing:
Use fresh, unique and quality content
This is the very first and the most important step for getting good ranks on search engines. Fresh, unique, informative and well-written quality content always gives your website a significant facelift. Obeying LSI (Latent Semantic Indexing) rules and tactics is always good. Write your content, using more related worlds and relevant search terms. Including words, keywords, key phrases and other search terms related to your products and services is always good. As hummingbird updates say- writing in an interactive manner is always good. Use primary and secondary keywords within the content. Using nearest meaning with the main words and keywords is always advisable.
Use H1, H2, H3 ... in the content
Use title, head and sub-head within the content. If possible, use primary and secondary keywords in the title, head and sub-head. If you do so, you are sure to get very good ranks on the SERPs of major search engines.
Include social media buttons on your webpage, especially on the landing page
Getting social media buttons on the landing page has been one of the must do internet marketing strategies for increasing user performance on your web pages. Panda updates, released by Google in February, 2014, definitely confirm this. Therefore, you must get social media icons on your landing page.
High Quality Links
Getting high quality links is always good for website’s ranking. You will need to get high quality and high PR links to point your website. Try to make your website rich with Web 2.0 links, quality referral links (e.g. Wikipedia) and social bookmarks.
Domain name registration
At the time of selecting domain name, you must get a name that exactly meets your industry, products and services. If you do so, your website becomes search engine friendly and increases the chance of coming up on SERPs.
