FAQs on Content Writing and Content Writer

What is content writing?

Content writing is the process of writing, developing and creating textual content to publish or use those writings for a wide variety of purposes like marketing, advertising, informing, educating, and entertaining people.

What is the importance of content writing and content marketing? 

• Increases website visibility
• Creates brand awareness
• Speaks about your business, brands, products and services loudly  
• Boosts credibility
• Improves brand identity
• Drives traffic
• Generates leads
• Ensures all utility aspects
• Enhances customer engagement
• Brings you closer to your target market and audiences 

Major types of content writing

• Blog
• Article
• Press Release
• Web Content
• Social Media Post
• Copywriting
• SEO writing
• Technical Writing
• Travel Writing
• Product Description
• News Content
• Sales copy
• Creative writing
• White Papers and Ebook
• Email Writing
• Ghostwriting  

     What do content writers do? 

A content writer is a professional specializing in writing, creating, and developing textual content to help businesses, organizations and individuals market, sell, advertise, inform, educate and entertain their target audiences.

Content writers are wordsmiths who draw pictures or images with useful and effective words to communicate with target audiences. They use their writing skills and play with words to engage people and arrest their attention to convey ideas, messages and information in informative and effective ways.

What does a good content writer do? Or what should a content developer consider while writing content?

• Knows the target market and target customer
• Selects the right niche
• Searches well before writing on a topic
• Creates crispy copies which are simple and to the point
• Edits and rewrites content to make it crispy, compact and concise 
• Ensures the organization's or individual's goals are met perfectly 

How does a content creator set the tone of a piece of content?

Brand personality

Brand personality means how a brand expresses its core values to its target audiences through its tones, approaches, values, beliefs, missions, visions, and visual identity.

Tastes and choices of target audiences

As a writer, you should know your target audiences and their tastes, choices, likings, etc. Based on those, you need to decide what approach, tone, and address will be appreciative and respectful for them.

How can you make your content and information credible for your audiences?

To make your content credible to your target audience, you can furnish various records, reliable information and survey reports along with the sources.  

Why do you need to write quality content?

Several panda updates released by Google have badly affected many websites using thin, irrelevant, copied, and AI-generated content. Writing unique, relevant, user-friendly, crispy, concise, and search-engine-friendly content is essential to ensure quality content. Quality content is the king and the lifeblood of a webpage targeting more visibility, better genuine leads, higher conversion rates, and increased traffic. 

How can a person earn from content writing?

A person can work full-time in a company as an employee or as a freelancer. He or she gets paid by a company as an employee or a direct bank transfer by his or her client.  

How much can a professional content creator earn in a month?

A professional content creator can earn up to 6 Lac in a month from various sources like blogs, YouTube, bidding platforms/portals, freelancing sites, writing contests, fiction and story writing, and content for affiliate marketing. 

What are the essentials of good web content?

Web content must be well-optimized with high-search volume keywords, long-tailed keywords or key phrases, parallel words, relevant search terms, etc. It must be crispy, easily understandable, precise, and to the point. Using active voice, shorter sentences, and action words is always good. It must adhere to Google's algorithm updates and E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) guidelines.  

What should be content strategies?

• Be clear about the marketing objectives
• Identify the audiences with their personalities, tastes, needs, demands, behaviours, demographics, etc.
• Think critically about how the client's message can be easily understandable and perceived by the audience.
• Brainstorm to create unique ideas that touch the target audiences
• Chalk out a plan

How can you get content writing jobs?

You can apply online or send your CVs to many digital marketing companies, IT Firms, marketing and advertising companies, tax and accounting companies, online newspapers or news portals, web portals, etc. You can work with them as a full-time or part-time employee. 

How can you get freelance content writing jobs?

• Bidding portals
• Personal blog
• Social media posts
• Cold calls and emails
• Attractive portfolio and work samples
• Job boards
• Google local listing
• References
• Interaction in QA sites

If you have a flair for writing and a passion for becoming a professional content writer, you can read this posting carefully to make the right decision.

 

 

Content Writing Jobs: An Indian Perspective

Your PC can be the golden pot for you- if you can meet the demand of this digitalized world where information and knowledge are the key components for achieving success. Great writing power and effective analytical skill have been the most successful weapons in the present information society which is moving towards a knowledge society to yield a civil society.  In this transitional period (when information society is moving towards a knowledge society), the dependency of people on the internet and computer technology has been growing steadily. Now people search everything online- right from fixing small PC issue to planning for a career.

India is not an exception to this. The information age has been taking over India slowly but steadily. Now a vast majority of Indians are using the internet and computer technology for finding their required information. Content is the basis of dissemination of information. Therefore, whenever people are looking for information and knowledge, they are accessing these through visuals and textual content.  Therefore, the question automatically comes, “Who develop these different pieces of content?”. The answer is defiantly the content writers from across the globe.

Keeping pace with the increasing Internet penetration in developing countries, the scope of content writing jobs is soaring day by day. In India, content writing service has been emerging as an interesting career option.

Furthermore, most of the developed countries prefer to outsource their digital marketing part to the companies located in developing countries. This helps them cut down their cost and get professional work at the most competitive prices. The whole process of digital marketing and search engine optimization stands on content writing. India is one of their favorite choices for meeting this purpose exactly.

As the consequence of it, the scope of content writing jobs in India has become wide. With the proliferation of internet marketing, content writing jobs in Indian have been getting rapid growth. There are numerous options for ambitious writers to make a golden career in the content writing field.

Now there are some reputable content writers in India, expressing them through articles and various blog posts. Besides, many freelance content writers in India to produce various promotional copies and different pieces of content like web content, technical writing, ad copy, review post, press release, story writing, letter writing and social media post.

After panda update released by Google, the quality content has become the king. Therefore, every content writer should ensure quality content. Quality content writing is not like simply writing on a subject. It needs creativity, subject-matter expertise and technical knowledge of how search engines work. They should know how and where to insert keywords, relevant search terms and other words directly or indirectly related to particular business, product or service. 

Professional content writers in India are well acquainted with various technicalities involved in writing quality content.  A vast majority of them are working independently as freelance content writers. There are some Indian technical content writers earning more than a lakh per month. Some of them have opened their own content writing firms in major Indian cities like Kolkata, Mumbai, Bangalore, Chennai, Hyderabad, Delhi, etc.    

Apart from full-time positions, these content writing firms in India offer internships and part-time jobs to the college students, freelancers and many educated individuals who are interested in gathering some knowledge and experience for finding content writing jobs in future.