After Panda and Hummingbird algorithm update released by Google, quality content has been the king. It plays a significant role in digital marketing (both display and search market) to increase online (website, brand, listing, ad, etc.) visibility, improve online traffic and ensure higher conversation.
This is why finding professional content writers can ensure the success of your online campaign and give you a significant and stable web presence.
How to reach professional content writers
If you search online, you will get to see many professional writers working as freelance content writers or full-time copywriters. If you find a website, you can easily get the contact detail from the “contact us” section. Some of the copywriters have their local listings on “Google My Business”. From the list, you can find their addresses and contact numbers. Just make a list with the names and contact numbers. You can shortlist a few among these after talking to them over the telephone.
How to select a content writer for your project
This is really a tough task. However, if you follow some rules of thumbs, you can reach your target.
Ask some previous samples written by your shortlisted content writers
Before selecting a content writer for your project, you just need to ask him or her for previous writings delivered to the clients. Ask for the same niche that you need for your copywriting project. If the writer doesn’t have the same niche, assign him or her very small piece of content from your project to check the quality and wiring style.
Does he or she know how to write SEO friendly content?
Enquire whether your writer knows how to write SEO friendly content, maintaining keyword density, keyword proximity, keyword prominence, etc. Ask your wordsmith to include long-tailed keywords, relevant words, related words, frequently asked questions, and parallel search terms to get the best result.
Should I ask a writer for writing sample content?
Yes, you should. However, it must not be a lengthy content. If you assign a lengthy content writing project, the writer will not write it. The reason is very simple. Many writers have bitter experiences. Many times, many creative wordsmiths (content writers) write very good sample contents and deliver these to the clients, but the clients simply go away with these and use for their digital marketing purposes without paying anything to the wordsmiths. As a consequence, the wordsmiths do not get paid for their hard labor and brainstorming works. This is why professional wordsmiths refuse to write sample contents. However, when you request them to write a few lines for your project just to check quality and style, they will accept. Therefore, you can assign a topic to write a few lines on it to have as sample content.
Decide your wordsmith or content writer
You can request for sample contents from all of your shortlisted content writers. Check all files sent by them in detail. Separate the best writing from the others and contact the writer. Discuss with him or her about the work volume you have, the turnaround time (the time between the project assigned and delivery) and charges for all. Once everything is finalized, you can assign the project.
Should I pay upfront for getting content writing services?
Once you find the right fit for your project, you can send him or her some amount as token money to some part of your content writing project done by him or her. The best thing is to divide the project into a few milestones and assign these- one after another. You can create the first milestone and pay for it. Once it is finished, assign the second milestone and pay the amount for it and likewise. Keep doing this, until it is completed. Thus, both you and the writer will have good control over the delivery and payment.
How to assign a content writing project
The best way to assign a project is to break it in several milestones. Check each milestone after delivery. Ask for revision or modification (if you need) before assigning the next milestone. You are sure to have a satisfactory work and healthy relationship with your content writers.
