Friday 24 January 2014

LSI Writing Technique for Smart Content Writers

You are a smart content writer. You write very good content. Right!  Everybody praises your writing. In spite of that, you are not #1 on Google’s search results. Search engine result pages (SERP) show other pages before your content pages. You brainstorm and think deeply on the matter but find no solution and perfect panacea for it. You need not think on the matter. Now stop thinking and start reading this article to find out the perfect panacea for it. Apply this technique in your writing, come atop on Google and secure it for a long.


Do you know what you need to do to ensure this? You just need to know the latest keyword inclusion technique, better known as Latent Semantic Indexing (LSI).
This is one of the important factors to ensure your content quality and ensure better place on search engine giant, Google.


 Nowadays, when search engines use artificial intelligence and behave like human quality tester, you must bring LSI under consideration. Now search engines are smarter than ever before to scrutinize the quality of your content. They are cleaver enough to evaluate your content’s originality, relevancy and context.  Now Google uses the smartest MLA (Machine Language Algorithm) having human quality intelligence to judge everything in a sophisticated and scalable way. Instead of taking a quick glance at a few key locations, Google’s bots and spiders go through your web content, blog and article to scrutinize it and pick out obvious keywords (most relevant to your topic) for a quick yet acute judgement. Its advance and complex algorithms analyze the keywords insertion technique and check keyword density in the content. This latest content analysis technique (followed by Google) is popularly known as Latent Semantic Analysis (LSA) or Latent Semantic Indexing (LSI). It judges the quality of the entire text. This is why “quality content is the king” now. You should underpin Latent Semantic Indexing (LSI) in your writing. You must give up your old-fashioned way of inserting repetitive keywords to increase the keyword density in your content. Follow the LSI writing technique, while you are writing content.  Before we get into the relevant topic “how to write LSI content”, I want to discuss how LSI works.


How does it work?


As mentioned earlier LSI is a technique of writing. It forces search engine to bring your content under consideration.  It takes the content on a web page in some specific ways for better consideration. It quickly strips away irrelevant words and parts of speech like articles (a, an, the), conjunctions (and, because, but), pronouns (he, she, it) and almost all prepositions.  Once it is finished, it starts scanning the entire text. In this part search engine compares vocabulary, checks grammar and compares the content with selfsame subject and content topic from some trusted sources. Say for example, authoritative texts on content writing may be web content, technical writing, creative writing, blog writing, SEO writing, press release, story boarding, academic writing, etc. In a word, it tallies your content with other trusted information on writing (may be technical writing, academic writing) and content writing.  


Latest statistics, information and data always get more priority on Google.  For your top placement in the Search engine result pages, your content must be relevant, authoritative and latest information enriched.


How to write LSI Content


Easiest way of writing LSI is as follows:


Write your main keyword down and right in middle of your MS word sheet.  Now surround this main keyword (at two locations: down and right middle) with many relevant keywords. For this, you can take keywords suggestion from Google. Use those keywords, which have more search volume.


You can use nearest meaning of the keywords, which people use as their search terms for the relevant topic. You can use some other relevant keywords, which are closely associated with your topic.  Let me take one example, if your main keyword is biscuit, you can write food, tea, coffee, snack, light food, and dry food in the content as relevant words.  The better way is to make a list of words before you start writing.  Once it is finished, go ahead to write your content and insert the words properly, righteously and naturally, not forcefully or irrelevantly. Use them if they come naturally in your content. You can harmonize the words to develop a very good, interesting and relevant content integrating your chosen words. For standard web content, thumb rule is writing 600-word web content including 10 of these keywords most relevant to your topic.