In this present business scenario where
digital marketing is getting an increasing attention across the globe, there
the importance of an active, interactive and aesthetically appealing website
does not wait for an explanation. Furthermore, with the popularity of various
types of handheld devices like mobile, iPad, and tab, marketing through them
has been essential for many advanced businesses and experienced digital
marketing experts.
To meet this goal perfectly a new type of web
design trend called responsive design has come to the web world. This trend now
plays a significant role to make your web presence significant. Besides, if you eavesdrop in the allies of
the tech world, you can get to hear techies walking down hip streets, talking
of UX and UI.
Nowadays, marketing experts are worried much
about the good ‘UX’ of a product and the poor UI of a website. Whether you are
a company, a digital marketer or an expert web designer, you must be well
aware of these terms to ensure these for your website to keep pace with the go
of the day. Else there is a chance of getting outdated. Furthermore, ensuring
these factors to your website will help you increase visibility, ensure higher
conversion and create a steady bottom-line for your business. You can create a
significant identity for your business.
Whether you are an advanced business or an
expert designer, you must have a very clear conception of the three terms
(Responsive Design, UI and UX design) mentioned above. A good grasp of
these will enable one to make his digital marketing campaign highly successful.
Have a look at below to know about these
latest web design trends in details
Responsive website
Responsive web design (RWD) is a website design and web development approach targeted to ensure optimal viewing and
interaction experience. To ensure these, a professional designer uses flexible
images, CSS3 media queries, fluid and proportion-based grids so that it gets
set well in various media environments and adapts the screen sizes
(resolutions) of various internet access devices available in the market. It
makes your website responsive on various platforms, environments and screen
sizes. All pieces of content on your website become visible and easy reading
with a minimum effort of resizing, panning, and scrolling across a variety of
devices Laptop, Desktop, Mobile, Smartphone, Tablet, iPod, etc. This web design
approach increases the chances of having a maximum number of visitors and high
conversion rates.
UX stands for user experience. As the
name suggests, we can guess that this area focuses on ensuring the better
experience for the users, enhancing the whole and overall experience. It makes
a website well organized so that users can easily understand the company, its
nature of business, products, services, offers, discounts and USP (unique
selling proposition) at a glance on it. UX designs include various aspects and
paraphernalia of a website like visuals and textual content, structure, layout,
design, infographics and fab icons, and finally, the systems that support it.
This type must create a desire in an online viewer for having the products or
services. It must create a significant brand or business identity and ensure
optimum customer satisfaction. A UX design increases usability, interactivity,
and visibility of a website. It creates brand loyalty and better engagement,
increasing the interaction between the product and end user.
UI is an abbreviation for user interface
design. It focuses on user activities on a particular website. It anticipates
what users need to do for accessing all important information easily. To do so,
it concentrates on a user-friendly interface that helps online viewers take all
necessary actions to easily understand all about the website quickly. UI design
brings together three important things (information architecture, visual design
and interaction design) required for an easy-to-access and easily navigable
interface that creates proper channels for reaching users or viewers into the
various parts of the different web pages of a website. The proper utilization
of information architecture, visual design and interaction design makes the
user interaction simple, effective and efficient.
It helps users become easily familiar with
interface or dashboard elements (acting in a certain way). To meet this purpose
exactly, it uses buttons, slider, text fields, search field, tooltips,
checkboxes, breadcrumb, message boxes, radio buttons, pagination, dropdown
lists, modal windows, progress bar, icons, list boxes, toggles, tags, date
field, icons, notifications, etc. this type of design gives view views
satisfaction, agility, and efficiency.
Besides, there are some
more important things that need to be ensured.
- Inclusion
of beautiful and eye-catching typography
- Integration
of small animations
- Incorporation
of bolder, contrastive and brighter colours
- Using
of Illustrations and sketches
- Utilization
of more hamburgers, infography, and iconography
- Concentration
more on hero video headers
Utilization of all above
mentioned things and tips will help you build an advance website to help you
stand out from the crowd.