Nine Effective Ways to Find Genuine Clients as a Freelance Writer

Let me help you boost your writing journey.

A freelance writer is always on a hunt to find clients. And if you are a newbie writer, finding your first client is a very tedious task. However, you can land your dream client and pacify your writing career with a little effort.

Listed below are nine effective and proven ways to grab clients.

Guest Post 

Showcase your skills in high authority or credible sites. Many websites allow guest posting. Search for such websites and start posting. Some of them also offer paid guest posts. So it's a win-win. You get a published article and money for writing it too. You will fill up an author bio and put yourself in the marketplace once you hit PUBLISH.

One such incredible website is Medium. You will get published articles under your name, and you can start earning from the Medium Partner Program in the long run.

Leverage Social media

Personal branding is the need of the hour. Build your brand on social media sites like Linkedin, Quora, and Twitter. 

High-quality clients find freelance writers through Linkedin & Twitter. So, building a brand there lets them know whether you are a perfect fit. It's on you to leverage these platforms and attract clients.

Linkedin is considered the goldmine of opportunities. Share your thoughts and provide value to your target audience. Consistent value posting will attract inbound leads, and networking with other writers will help you grow. You will learn so many different strategies by following people ahead of you. It can help you with referrals & recommendations too.

Get testimonials from previous clients

Always stay in contact with your previous clients and ask them for testimonials after project completion. Update the testimonials on LinkedIn and your website. More than your words, clients believe the words of previous satisfied clients. So never miss this process.

A professional website/Funnel

Build a website showcasing all your skills and links to your previous work. The website should be simple because clients prefer accessibility and don't want to waste time lurking around. Make your portfolio as visible as possible on the website.

Mention your contact details and a contact form so that reaching you becomes easy for the clients. Once the website is built, market or advertise it well by sharing it on all your social media handles and to every prospect you are targeting. 

You can try creating a funnel website too.

Attractive portfolio

Write. Write. Write. Even if you do not have a client, find a topic yourself and frame a blog. Upload it to Google Docs and keep on writing more. You can then pitch to your dream clients and show them your portfolio and samples. So, make sure you include a variety of articles in your niche. And if you are starting, you can include topics from different niches.

Cold calls & emails 

Search for the emails of people working in your dream companies and start sending cold emails or cold calling. Whether sending a cold email or calls, always do complete research on the company and the person you are contacting. Sending personalized emails grabs the recipient's attention, and if you bundle it with a catchy subject line, it becomes easily noticeable. Then, you have to present a great pitch in the message body.

Job boards 

Freelance writers can create profiles on job boards like Upwork, Freelancer, PeoplePerHour, and similar sites. Pitch the job post that interests you, and make sure you write a personalized proposal. In the proposal, you should mention how you can solve the problem and what specific benefits you can provide the client, your expertise on the subject, and samples to prove it. However, these platforms have become immensely competitive, and landing clients have become quite challenging. But it is worth a try.

Interaction in QA sites 

Join FB groups and other websites where the user types in his query. Answer those questions and present yourself as an expert on the topic. You will grab the much-needed attention when you frequently help others solve their problems. Consequently, you will get referrals and recommendations. 

Reach out to content writing agency 

Do a quick google search and find a content writing agency ready to hire. Reach out to them and show them your portfolio. If they are not hiring currently, you can drop in your resume and ask them to contact you whenever they need. You can do a follow-up after a couple of months to know the updated status.

These are the best places where you can get genuine clients. However, it is a game of patience and requires a "not giving-up" attitude. I wish you all the very best in the hunt.

 Let me know in the comments if you have any queries.