How to Rank Your Website without Building Backlinks

For the last few years, we have been getting drumbeats from Google that the digital marketers should not focus much on building backlinks. 

They should avoid building manipulative links to rank their websites in the SERPs of Google. Naturally, the question comes what they should do instead.

Given below are the important tips on how to rank without backlinks:

A strong focus on the relevant keywords

Make sure your chosen keyword can generate some organic traffic to your web pages. This is why you should be careful and selective while choosing keywords. Try to use the search terms used by online viewers while looking for the nature of your business, products and services. 

Develop content worth reading

Keep one thing in mind that you need quality traffic, not visitors who will come and leave the website after casting their glance at it.  This will only increase your bounce rate.  

Make sure your focus keywords are in the title tags

Use the keywords in title tags, making them meaningful key phrases. The title tags should be more than 40 characters, but less than 70.

Include focused keywords in the Meta descriptions

Write a meaningful Meta description, including the focused keywords. Decide 3-4 keywords to target for a particular web page. The Meta description should not be more than 156 characters. Make these very simple. Write in a straightforward way.

Keyword density should range from 0.5% to 1%

Keyword density is the total number of words used in a piece of content and the number of same keywords included in it. Total words divided by a keyword is the Keyword density. You should keep it between 0.5% and 1%.

Create internal links

Interlinking of the web pages of a website improves the site structure. It can keep visitors arrested to your website by giving them more relevant information.

Include the targeted keyword in the subheadings

Use the targeted keywords in the subheadings. To be more precise, you need to use these in the h1 tags, h2 tags, etc.

Use the targeted keywords in the first paragraphs of your web copies 

Using the targeted keywords in the first paragraphs of your web copies will send the signals to Google that your web pages are highly relevant for the keywords you have targeted. Moreover, it will send a quick signal to the Google bots about the subject matter of a web page.

Incorporate the relevant keywords in the URLs of the relevant web pages 

Last, not the least tip that you should follow. Make your web page URLs relevant and keyword rich.

Use the targeted keywords in the first paragraphs of your web copies